Local SEO · United Kingdom
Local pack rankings for a multi-city escort directory
City pages rebuilt around search intent, Google Business Profile signals and adult-tolerant links. Top-three local pack in 14 of 18 cities by month five.
Outcomes
Measured against the pre-engagement baseline. Specifics verifiable on a call under NDA.
The challenge
Where the operator started and what actually made it hard.
Directory SEO in this category is contested and unforgiving. Eighteen city pages shared the same template copy, so Google treated most of them as duplicates and only four cities showed in a local pack at all. Mainstream agencies had declined the account twice.
The work had to be white-hat. Paid links and private networks get directories deindexed, and the operator had already been burned once by a previous supplier.
- Operator
- Escort directory covering eighteen UK cities
- Starting point
- Thin, near-duplicate city pages; visible in four local packs; no structured data
- Brief
- Own the local pack city by city without buying links
What we did
Everything below sat inside the retainer. No upsells mid-engagement.
City-page restructure: unique intent-led copy, area coverage and FAQs per city
LocalBusiness and FAQ structured data across every city template
Internal linking model from city hubs to area and listing pages
Adult-tolerant link building: local press, directories and niche editorial
Google Business Profile hygiene and review signal guidance
Monthly written report with pack positions per city
How it went
Baseline recorded first, a written report every month, no surprises at the end.
-
1
Month 1
Audit and template
Crawl, duplicate analysis and a new city template agreed. Baseline pack positions recorded for all eighteen cities.
-
2
Months 2–3
City rollout
Six cities rewritten a month, structured data shipped, internal links rewired.
-
3
Months 4–5
Links and compounding
Editorial placements landed against the weakest cities. Fourteen cities in the top three by month five.
Compliance handled
Built in from the start, not retrofitted.
- City and marketing pages kept indexable behind the HEAA age gate
- White-hat only: editorial placements, no link buying, no PBNs
- Listing content moderated to the operator’s s.53-aware policy before publication
Work involved
The disciplines and tools on the retainer.
Related service · SEO
Technical SEO
Core Web Vitals, schema, age-gate crawlability and indexation for adult platforms.
See the serviceMore SEO work
Every engagement anonymised. Every outcome verifiable on request under NDA.
Want the specifics on this one?
30-minute confidential consultation. Once a mutual NDA is signed we walk through the real timeline, stack decisions and the numbers behind the outcomes.
Book a consultation