Link Building · United Kingdom
White-hat link building for an adult retailer after the Meta ad ban
Digital PR and editorial placements replaced lost paid social. 38 new referring domains at DR40 or above; organic revenue up 62% in six months.
Outcomes
Measured against the pre-engagement baseline. Specifics verifiable on a call under NDA.
The challenge
Where the operator started and what actually made it hard.
When paid social disappears overnight, organic has to carry the store. The site had decent product content but almost no authority: sixty-one referring domains, most of them directories and coupon sites. Mainstream PR agencies would not pitch adult products.
The constraint was speed with safety. Buying links would have been fast and would have put the whole domain at risk. Every placement had to be earned and adult-tolerant.
- Operator
- UK adult retailer, direct-to-consumer, mid five-figure monthly revenue
- Starting point
- Meta ad account banned; organic was 18% of revenue; 61 referring domains, mostly weak
- Brief
- Make organic the primary channel within two quarters, without risking a penalty
What we did
Everything below sat inside the retainer. No upsells mid-engagement.
Digital PR angles built on the retailer’s own data (survey and sales-trend stories)
Editorial guest placements on adult-tolerant lifestyle and wellness titles
Broken-link recovery across competitor and expired resources
Category-page copy and internal links to receive the new authority
Disavow review and removal of toxic legacy links
Monthly report: referring domains, DR distribution, organic revenue
How it went
Baseline recorded first, a written report every month, no surprises at the end.
-
1
Month 1
Audit and angles
Backlink audit, disavow, three PR angles agreed with the operator’s data.
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2
Months 2–4
Placements
First PR story landed in month two. Guest editorial and broken-link wins every week from month three.
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3
Months 5–6
Authority compounds
Category pages move into the top five for head terms. Organic becomes the largest revenue channel.
Compliance handled
Built in from the start, not retrofitted.
- No paid links, no private networks, every placement disclosed to the operator
- Toxic legacy links disavowed before new authority was built
- Explicit product pages age-gated; category pages left crawlable
Work involved
The disciplines and tools on the retainer.
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Every engagement anonymised. Every outcome verifiable on request under NDA.
Want the specifics on this one?
30-minute confidential consultation. Once a mutual NDA is signed we walk through the real timeline, stack decisions and the numbers behind the outcomes.
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